Probably the most aesthetically pleasing moment of any Apple presentation the cinematography. This repetitive process gives them an identity, as any consumer would be able to say which brand the presentation belongs to with a simple glance. They use the same identical black background every year with the same font and same attention to detail. Much like their iconic logo, the slides are simple and clean.
Apple keynote presentation slides update#
It allows the likes of Tim Cook and Johnny Ivy the ability to describe the product, update or changes in a detailed way that becomes more personable. However, Apple have gone against this model for some time now, creating very ‘basic’ slides that show a single image or a couple of bullet points, allowing their speakers to do the talking.īy keeping a minimalistic approach to their slides, Apple’s audience focus on the speaker rather than reading several bullet points. Packing as much information as you can onto each side and reading it word for word, is something many turned to years ago, as it was the standard way of public speaking. How we create and present slide shows has changed drastically in recent years. The team here at Abraxas photography and cinematography have outlined the key elements that make Apple’s presentations innovative and unique within the technology industry. So what is it exactly that makes them stand out from their competitors? Behind the excitement of new products, why do we as fans still anticipate these events? Each year we’re reminded just how far ahead Apple are of their competition and there are several reasons why this is the case. Following Steve Job’s legacy, Tim Cook has been maintaining these brilliant presentations that the brand create year on year. It’s fair to say that Apple’s Keynote events are usually an anticipated spectacle showcasing new product launches and announcing updates, often leaving Apple fans in a frenzy.įrom their most famous and game-changing presentation of the first iPhone in 2007, right up to the present day, Apple have continued to deliver their new product announcements in a slick and impressive way to their audience.
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